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We Are Architects

Brian P. Fredley

BPF Design, Inc.
President and CEO

Brian’s passion is to design, implement and manage quality residential, commercial, and industrial architectural projects of various scales, and he’s been doing that very thing since 1993. Brian and his family have been an active part of the Daytona Beach community since 1995.

When he’s not pursuing his love for historical buildings, Brian is serious about fitness, participating in ultra-endurance running, triathlons, adventure racing, swimming and cycling. He loves dogs, horses and boating and enjoys traveling to new places, Thai and Japanese cuisine, movies and concerts, woodworking, yoga and gardening.

View Brian P. Fredley’s Resume


Dallas B. Peacock

BPF Design, Inc.
Vice President and Architect

Dallas was born in Minnesota in 1939. Raised in a small town in central Minnesota. Many of his activities were enjoying the beautiful outdoors . Especially fishing and hunting in the state of “ten thousand lakes”. Throughout his primary schooling he participated in many of the school activities. Such as football, basketball, baseball and track. He received letters of accomplishment in football and baseball. Also he had an involvement in theatre, chorus, band, photography club and student council. Dallas always enjoyed his art classes and one of his activities was to sketch buildings of his home town. Not knowing that this interest would lead into the profession of Architecture.

He entered college in a small state school, eventually transferring to the University of Minnesota to pursue his goal of becoming an Architect. His love of art and skill in math were a perfect fit for his choosing that profession. Receiving a Bachelor of Art and Math and then continuing to receive the Master of Architecture degree in 1969. While at the U of M he had the opportunity to travel for a study program in Rome, Italy. He decided to stay in Europe for two months after the program to explore the culture and architecture of other countries. He found it fascinating and it was a change of life experience. This stimulated a desire for travel, always considering the observation of architecture and planning. Also, he was the recipient of the honor award for the National Lloyd Warren Fellowship for design and planning.

During the years as an architecture student, Dallas interned for five years with Setter, Leach & Lindstrom Architects, Incorporated, the largest architecture firm in Minneapolis. His experience there was as a Project Manager for medical and educational project. Upon graduation he moved to Aspen, Colorado. He joined the firm of Benedict & Associates, Inc. This firm specialized in ski area development and architecture. His projects included condominiums, townhomes and commercial buildings involved in ski areas across the state of Colorado. This involved design, project management and site observations of projects in Aspen, Steamboat Springs, Vail and Breckenridge. And of course, there was always the skiing. He also became an avid bicyclist and trout fisherman. In 1973 he started an Architecture business in Aspen. Continuing to design condominiums and commercial projects. In 1976 he moved to Cadillac, Michigan and continued his Architecture business. His business was involved in medical, commercial, religious, manufacturing, retail, condominiums, private residential and the World Corporate Headquarters for Kysor Industrial Corporation. Also, Dallas became a professor in the Architecture department of Ferris University in Big Rapids, Michigan. He continued to ski, bicycle and trout fish.

In 1982 a former Aspen client, approached Dallas with the opportunity to join in the starting of a development company and move to Florida. Well one of Dallas’ goals early, in Minnesota, was to get to a warm southern climate and be close to the ocean. So in 1982 he transitioned out of his architecture practice and moved to Orlando, Florida. The company they started was The Mason Group. Dallas became the Vice-president of Planning and Design. The company’ goal was to develop quality residential projects. The first project is Lake Pinelock Condominiums, a 320 unit development in south Orlando. This project won several awards for design and quickly began to sell. Other condominium projects were developed in Altamonte Springs and Winter Park. In 1986 another opportunity presented itself were Dallas could use his many years of experience. He joined the consulting firm of Zipperly, Hardage & Associates in Orlando. The purpose of this firm was to assist governments and large organizations to manage their projects. Dallas’ first projects were the Capital Improvement Projects in St. Petersburg, Florida. There were multiple projects in this 2 year effort. These included the Athletic Dome, Bayfront Theatre, St. Petersburg pier and spring training facilities for the New York Yankees. Upon completion of those, Dallas was involved for two years in the expansion of the Orlando International Airport, a 500 million dollar project.

Wanting to live nearer the ocean, Dallas moved to Flagler Beach Florida in 1993. He became a professor of Architecture at Daytona State College and continued his love of teaching for 20 years. For a period of time he was the Department Chairman. In 2002 he began to lead tours for students to Europe. Feeling that his experience of study and travel had been so important to him, he wanted his students to have that same opportunity. In 2005 he joined the Architecture firm of BPF Design, Incorporated. With this phase of his career he has been able to provide years of experience in the involvement of a wide range of projects offering quality design as well as bringing clients goals to reality within budget and on time. Dallas has always taken a very realistic approach to the profession of architecture as it relates to the business of construction and completing a project. He still loves to bicycle and travel. However, he has traded skiing for golf.

Throughout Dallas’ career he has been a member of The American Institute of Architects. For three years he was an exam grader of the National Board of Architects yearly test. He was a member of the county Planning board in Michigan and is now a member of the City of Daytona Historic Preservation Board.

View Dallas B. Peacock’s Resume


Magale S. Silva

BPF Design, Inc.
Office Manager

Magale lives to travel. She’s been throughout North and South America and Southern Europe where she explored her passion for learning new languages. She enjoys learning new art and design techniques and new computer software. She also enjoys a diverse variety of activities including: movies and digital photography, music, reading, painting, arts and crafts, Haiku poetry and ceramics, graphic and furniture design and patchwork quilting.

Here at BPF, Magale helps keep us up and running by managing the office and managing quality of our larger commercial projects.

View Magale S. Silva’s Resume


Organizational Chart

The organizational chart below is a diagram that shows the structure and members of BPF Design, Inc.

Download the BPF Design, Inc. organizational chart PDF

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